The Swan Southwold, Suffolk

Market Place, Southwold, IP18 6EG

A beautifully restored luxury town house hotel

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+44(0) 1539 888 025
  • Bold Style
  • Copper Cocktail Bar
  • Adnams Gin
The Swan Southwold Overview
  • Parking
  • Bar
  • Restaurant
  • Complimentary Wifi
  • Disabled Rooms

Dripping in an intriguing history, The Swan in Southwold is a beautifully restored townhouse that once played host to Sir Winston Churchill. After undergoing a makeover like no other in 2017, it has become one of the finest luxury hotels in Suffolk. Managed by the famous brewers and distillers Adnams, the hotel has so much more to offer than a picturesque setting and boutique interiors.  

Located in the quintessentially English coastal town of Southwold, The Swan sees contemporary design mingling with original Georgian features and a seaside-chic colour palette. The hotel is made up of an eclectic mix of retro furniture, marble fireplaces, elaborate plasterwork, modern lighting and cosy spaces.  

Enter the reception and you are greeted with a pair of shocking pink chairs and an old grandfather clock – a wonderful introduction to The Swan’s distinctive style and the chic urbanity that lies behind the walls of this modest townhouse. Throughout the hotel, the design is bold yet playful. If you do like to be beside the seaside, we couldn’t think of anywhere more fitting.  

Food is served in The Still Room restaurant among rows of tables that run alongside a leather banquette. This is a setting where you know the dishes will be anything but ordinary. Cool glass bottle lighting and brass pendants shine down on the gourmet delights that are laid out before you – this is food worth highlighting. 

Eyes are drawn to the copper cocktail bar at the far end of the room. This space is as curious as the food itself, where melting pots of unusual flavours produce the most exquisite dishes such as Szechuan cured mackerel or gin cured salmon.  

Next door is The Tap Room, where The Swan’s brewery heritage is rife with its selection of more than 12 Adnams beers on tap. This is the kind of bar where you want to linger and sample the beer and food.  

Each of the bedrooms at The Swan in Southwold is a heady concoction of coastal tones (with pops of pink and lime green to mix things up), Farrow and Ball painted wood panelling, old wooden chests, antique tall boys, sash windows and vintage photographs. When it comes to the beds, no expense has been spared – double-sprung mattresses are covered in goose and duck down bedding. But it’s the meticulous attention to detail that has everyone talking. Nespresso coffee machines, a complimentary bottle of Adnams gin and wireless speaker are just a few of the little touches that will make you want to come back to The Swan hotel in Southwold. 


If it’s not enough being located in one of the UK’s best seaside towns (as named by the Rough Guide), with golden beaches and quaint cafes right on the doorstep, facilities at The Swan in Southwold have gone all out to impress. 

Food and Drink 

Considering the hotel only opened the doors to its brand new restaurant at the end of 2017, it has been racked up a bit of a reputation with guests, locals and food critics. Executive Chef Rory Whelan heads up the kitchen and, along with his dedicated team, he defies conventional cuisine with flavour combinations you wouldn’t expect. On the cutting edge of dining, The Still Room restaurant shows some of best eateries in the country how it’s done. If it’s not the cool, contemporary setting with its eye-catching copper bar and bottle lighting that gets tongues wagging, then the incredible dishes most definitely will. And we’re sure you’ll have lots of praise for the exceptional service too. 

The Tap Room 

With its friendly pub charm and a nod to its seaside setting, The Tap Room captures traditional and contemporary in one fell swoop. Having taken its name from its brewery heritage, you won’t be surprised to find more than 12 Adnams beers on tap. Pair these with sharing plates, seafood dishes and classic meals, and you have the perfect excuse to stay a little longer. 

Afternoon Tea at The Swan 

If the thought of buttermilk scones with clotted cream, homemade pastries and freshly made sandwiches gets your taste buds tingling, make sure you pop down for afternoon tea at The Swan in Southwold, where you can sink into a comfy sofa and tuck into three tiers of mouthwatering treats. 

If you’re looking for private dining in Suffolk, The Swan hotel is the perfect venue. The Reading Room and The Juniper Room are beautiful spaces seating up to 20 and 8 guests respectively. They are also licensed for civil ceremonies and make ideal settings for intimate weddings. 

Things to do in Southwold 

Adnams Brewery Tour 

Take a fascinating 90 minute tour of the brewery and distillery, which starts from behind The Swan at the Visitor Centre and includes a tasting session. You can also book a gin making session at the brewery. 

Southwold Beach is just a stone’s throw from The Swan. The gorgeous sands are lined with colourful beach huts and stretch out towards the sea. At the south end, you’ll find a surf school to keep the kids happy in the warmer months. See the area from a different perspective with a ride on the Coastal Voyager or a river tour. If you prefer to remain on terra firma, there’s lots to do in Southwold town. Sample the local fish and chips, visit the museum and galleries or take a romantic stroll along the promenade.

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The Swan Southwold Rooms